The sweet smell of advertising: the essence of matching...

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International Journal of Advertising 2017 / 06

The sweet smell of advertising: the essence of matching scents with other ad cues

Gvili, Yaniv, Levy, Shalom, Zwilling, Moty
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1339584
Date:
June, 2017
File:
PDF, 696 KB
english, 2017
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