Selling digital services abroad: How do extrinsic...

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International Business Review 2017 / 7

Selling digital services abroad: How do extrinsic attributes influence foreign consumers’ purchase intentions?

Vendrell-Herrero, Ferran, Gomes, Emanuel, Collinson, Simon, Parry, Glenn, Bustinza, Oscar F.
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Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2017.06.003
Date:
July, 2017
File:
PDF, 573 KB
english, 2017
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