Marketing Budget Allocation Across Countries: The Role of...

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Marketing Science 2017 / 07

Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Peers, Yuri, van Heerde, Harald J., Dekimpe, Marnik G.
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2017.1046
Date:
July, 2017
File:
PDF, 626 KB
english, 2017
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