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Journal of the Academy of Marketing Science 2017 / 7

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Cleeren, Kathleen, Dekimpe, Marnik G., van Heerde, Harald J.
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0558-1
Date:
July, 2017
File:
PDF, 898 KB
english, 2017
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