Reference Price and Its Asymmetric Effects on Price...

  • Main
  • 2017 / 07
  • Reference Price and Its Asymmetric Effects on Price...
Cornell Hospitality Quarterly 2017 / 07

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choi, Choongbeom, Joe, Sung Jun, Mattila, Anna S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Cornell Hospitality Quarterly
DOI:
10.1177/1938965517719266
Date:
July, 2017
File:
PDF, 417 KB
english, 2017
Conversion to is in progress
Conversion to is failed