Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew, Kumar, V., Polo, Yolanda, Sese, F. JavierLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0554-5
Date:
July, 2017
File:
PDF, 720 KB
english, 2017