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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-017-9430-9
Date:
July, 2017
File:
PDF, 535 KB
english, 2017