Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner, Baker, Thomas L., Rapp, Adam, Grewal, DhruvLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0553-6
Date:
July, 2017
File:
PDF, 1.49 MB
english, 2017