The Varying Nature of Brands as Assets

International Journal of Advertising 1989 / 01 Vol. 8; Iss. 4

The Varying Nature of Brands as Assets

de Chernatony, Leslie, McWilliam, Gil
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Volume:
8
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1989.11107118
Date:
January, 1989
File:
PDF, 765 KB
english, 1989
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