Persuasive impact of loss and gain frames on intentions to...

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Communication Monographs 2017 / 07

Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators

Jensen, Jakob D., Ratcliff, Chelsea L., Yale, Robert N., Krakow, Melinda, Scherr, Courtney L., Yeo, Sara K.
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Language:
english
Journal:
Communication Monographs
DOI:
10.1080/03637751.2017.1353699
Date:
July, 2017
File:
PDF, 1.67 MB
english, 2017
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