Hotel social media marketing: a study on message strategy...

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Journal of Hospitality and Tourism Technology 2017 / 07

Hotel social media marketing: a study on message strategy and its effectiveness

Leung, Xi, Bai, Billy, ERDEM, MEHMET, Cobanoglu, Cihan
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Language:
english
Journal:
Journal of Hospitality and Tourism Technology
DOI:
10.1108/JHTT-02-2017-0012
Date:
July, 2017
File:
PDF, 484 KB
english, 2017
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