Does corporate social responsibility contribute to...

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International Review on Public and Nonprofit Marketing 2017 / 7

Does corporate social responsibility contribute to strengthen brand equity? An empirical study

Bhattacharya, Subhajit
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Language:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-017-0185-z
Date:
July, 2017
File:
PDF, 861 KB
english, 2017
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