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Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment
Briggs, Elten, Janakiraman, NarayanVolume:
80
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.07.010
Date:
November, 2017
File:
PDF, 427 KB
english, 2017