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The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun, Verhoef, Peter C.Volume:
80
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.07.011
Date:
November, 2017
File:
PDF, 360 KB
english, 2017