An Experimental Study of the Effectiveness of Commercial...

International Journal of Advertising 1985 / 01 Vol. 4; Iss. 1

An Experimental Study of the Effectiveness of Commercial Billboards in Televised Sports Arenas

Nebenzahl, Israel, Hornik, Jacob
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Volume:
4
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1985.11105041
Date:
January, 1985
File:
PDF, 624 KB
english, 1985
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