Click me: an examination of the impact size, color, and...

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Click me: an examination of the impact size, color, and design has on banner advertisements generating clicks

North, Michael, Ficorilli, Michael
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Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/s41264-017-0028-3
Date:
July, 2017
File:
PDF, 442 KB
english, 2017
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