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Role of Headquarter Control by Multinationals in International Advertising Decisions
Kirpalani, V. H., Laroche, Michel, Darmon, René Y.Volume:
7
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1988.11107073
Date:
January, 1988
File:
PDF, 724 KB
english, 1988