The clear conscience of the controversial sector marketer: A neutralization theory approach
Sachet-Milliat, Anne, Baïada-Hirèche, Loréa, Bourcier-Béquaert, BénédicteVolume:
32
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570717706828
Date:
September, 2017
File:
PDF, 384 KB
english, 2017