The consumer journey in the digital age: the challenges...

The consumer journey in the digital age: the challenges faced by destination and place marketing agencies

Scott, Peter, Scott, Tamsin, Stokes, Peter, Moore, Neil, Smith, Simon M., Rowland, Caroline, Ward, Tony
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Volume:
2
Year:
2017
Language:
english
Journal:
International Journal of Digital Culture and Electronic Tourism
DOI:
10.1504/IJDCET.2017.082512
File:
PDF, 326 KB
english, 2017
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