An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
Steward, Michelle D., Narus, James A., Roehm, Michelle L.Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0556-3
Date:
July, 2017
File:
PDF, 531 KB
english, 2017