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Journal of Marketing 2017 / 07

Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets

Zhang, Cheng, Phang, Chee Wei, Wu, Qingsheng, Luo, Xueming
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.16.0038
Date:
July, 2017
File:
PDF, 1.36 MB
english, 2017
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