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What does the brand say? Effects of brand feedback to...

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What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions

Bhandari, Manu, Rodgers, Shelly
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1349030
Date:
July, 2017
File:
PDF, 566 KB
english, 2017
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