What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites
Go, Eun, Bortree, Denise SevickLanguage:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1297983
Date:
April, 2017
File:
PDF, 656 KB
english, 2017