Big Data and Marketing Analytics in Gaming: Combining...

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Marketing Science 2017 / 07

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Nair, Harikesh S., Misra, Sanjog, Hornbuckle, William J., Mishra, Ranjan, Acharya, Anand
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2017.1039
Date:
July, 2017
File:
PDF, 5.13 MB
english, 2017
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