What Affects Users to Click on Display Ads on Social Media?...

Journal of Information Privacy and Security 2017 / 04 Vol. 13; Iss. 2

What Affects Users to Click on Display Ads on Social Media? The Roles of Message Values, Involvement, and Security

Mao, En, Zhang, Jing
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Volume:
13
Language:
english
Journal:
Journal of Information Privacy and Security
DOI:
10.1080/15536548.2017.1322434
Date:
April, 2017
File:
PDF, 1.22 MB
english, 2017
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