Have You Heard ? Using Place-Based...

Have You Heard ? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid

GIROUX, JENNIFER, NGUYEN, ZUNG
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
2016
Language:
english
Journal:
Ethnographic Praxis in Industry Conference Proceedings
DOI:
10.1111/1559-8918.2016.01105
Date:
November, 2016
File:
PDF, 2.55 MB
english, 2016
Conversion to is in progress
Conversion to is failed