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Have You Heard ? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid
GIROUX, JENNIFER, NGUYEN, ZUNGVolume:
2016
Language:
english
Journal:
Ethnographic Praxis in Industry Conference Proceedings
DOI:
10.1111/1559-8918.2016.01105
Date:
November, 2016
File:
PDF, 2.55 MB
english, 2016