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How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect

Jin, Jia, Zhang, Wuke, Chen, Mingliang
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Language:
english
Journal:
Neuroscience Research
DOI:
10.1016/j.neures.2017.07.006
Date:
July, 2017
File:
PDF, 1.42 MB
english, 2017
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