Effectuation-causation: what happens in new product...

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Management Decision 2017 / 07

Effectuation-causation: what happens in new product development?

Ortega, Ana M., García-Merino, Teresa, Santos, Mª Valle, Murphy, PatrickJ., Lohrke, FranzT.
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Language:
english
Journal:
Management Decision
DOI:
10.1108/md-03-2016-0160
Date:
July, 2017
File:
PDF, 674 KB
english, 2017
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