“What You See, Is What You Get?” Guidelines for Influencing...

  • Main
  • 2017 / 06
  • “What You See, Is What You Get?” Guidelines for Influencing...

“What You See, Is What You Get?” Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance

Mugge, Ruth, Dahl, Darren W., Schoormans, Jan P. L.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12403
Date:
June, 2017
File:
PDF, 635 KB
english, 2017
Conversion to is in progress
Conversion to is failed