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“What You See, Is What You Get?” Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance
Mugge, Ruth, Dahl, Darren W., Schoormans, Jan P. L.Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12403
Date:
June, 2017
File:
PDF, 635 KB
english, 2017