Match Your Own Price? Self-Matching as a Retailer’s...

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Marketing Science 2017 / 08

Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy

Kireyev, Pavel, Kumar, Vineet, Ofek, Elie
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2017.1035
Date:
August, 2017
File:
PDF, 735 KB
english, 2017
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