Brand placement in text: the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R., De Pelsmacker, Patrick, Dens, NathalieVolume:
36
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1335041
Date:
September, 2017
File:
PDF, 659 KB
english, 2017