Science ‘fact’ and science ‘fiction’? Homophilous...

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Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling

Dean, Andrew Kristoffer, Ellis, Nick, Wells, Victoria K.
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2017.1324895
Date:
May, 2017
File:
PDF, 1.82 MB
english, 2017
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