Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer, Ellis, Nick, Wells, Victoria K.Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2017.1324895
Date:
May, 2017
File:
PDF, 1.82 MB
english, 2017