Auctions for online ad space among advertisers sensitive to...

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Auctions for online ad space among advertisers sensitive to both views and clicks

Maillé, Patrick, Tuffin, Bruno
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Language:
english
Journal:
Electronic Commerce Research
DOI:
10.1007/s10660-017-9267-6
Date:
July, 2017
File:
PDF, 717 KB
english, 2017
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