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A quadripartite approach to analysing young British South Asian adults’ dual cultural identity
Dey, Bidit Lal, Balmer, John M. T., Pandit, Ameet, Saren, Mike, Binsardi, BenLanguage:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2017.1324896
Date:
May, 2017
File:
PDF, 2.15 MB
english, 2017