Leveraging the corporate brand: The importance of corporate...

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European Journal of Marketing 2017 / 08

Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture

Brexendorf, Tim Oliver, Keller, Kevin Lane, Lee, Nick, Lee, Nick
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-07-2017-0445
Date:
August, 2017
File:
PDF, 498 KB
english, 2017
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