Big Data Facilitation, Utilization, and Monetization:...

Journal of Product Innovation Management 2017 / 09 Vol. 34; Iss. 5

Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process

Johnson, Jeff S., Friend, Scott B., Lee, Hannah S.
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Volume:
34
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12397
Date:
September, 2017
File:
PDF, 334 KB
english, 2017
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