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Information Systems Frontiers 2017 / 7

The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales

Lee, Young-Jin, Keeling, Kellie B., Urbaczewski, Andrew
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Language:
english
Journal:
Information Systems Frontiers
DOI:
10.1007/s10796-017-9778-7
Date:
July, 2017
File:
PDF, 750 KB
english, 2017
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