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Emotion effects on choice deferral: The moderating role of outcome and process accountability
Garg, Nitika, Inman, Jeffrey, Mittal, Vikas, Lee, Nick, Carrillat, FrançoisAnthonyLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2015-0861
Date:
August, 2017
File:
PDF, 753 KB
english, 2017