Consumer responses to functional, aesthetic and symbolic...

Journal of Business Research 2017 / 12 Vol. 81

Consumer responses to functional, aesthetic and symbolic product design in online reviews

Candi, Marina, Jae, Haeran, Makarem, Suzanne, Mohan, Mayoor
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Volume:
81
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.08.006
Date:
December, 2017
File:
PDF, 328 KB
english, 2017
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