Advertising Interrelations in an Oligopolistic Market

Advertising Interrelations in an Oligopolistic Market

Sturgess, Brian, Wheale, Peter
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Volume:
4
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1985.11106938
Date:
January, 1985
File:
PDF, 876 KB
english, 1985
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