Antecedents and outcomes of lifestyle hotel brand...

Journal of Hospitality Marketing & Management 2017 / 08

Antecedents and outcomes of lifestyle hotel brand attachment and love: The case of Gen Y

Liu, Chyong-Ru, Wang, Yao-Chin, Chiu, Tsui-Hua, Chen, Shan-Pei
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Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2017.1364197
Date:
August, 2017
File:
PDF, 992 KB
english, 2017
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