Bidding for Multiple Keywords in Sponsored Search...

Information Systems Research 2017 / 08

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types

Du, Xiaomeng, Su, Meng, Zhang, Xiaoquan (Michael), Zheng, Xiaona
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Language:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.2017.0724
Date:
August, 2017
File:
PDF, 455 KB
english, 2017
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