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Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
BLAIR, MARGARET H., KUSE, ALLAN R.Volume:
44
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/S0021849904040012
Date:
March, 2004
File:
PDF, 598 KB
english, 2004