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Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review
Srivastava, Deepti, Sharma, Ruppal WaliaVolume:
6
Language:
english
Journal:
Jindal Journal of Business Research
DOI:
10.1177/2278682117700307
Date:
June, 2017
File:
PDF, 708 KB
english, 2017