Online Communication of Brand Personality
Opoku, Robert Ankomah, Caruana, Albert, Pitt, Leyland, Berthon, Pierre, Wahlstrom, Asa, Nel, DeonVolume:
35
Language:
english
Journal:
Journal of General Management
DOI:
10.1177/030630700903500105
Date:
September, 2009
File:
PDF, 224 KB
english, 2009