“A few bad apples” or “rotten to the core”: Perceptions of corporate culture drive brand engagement after corporate scandal
Guckian, Meaghan L., Chapman, Daniel A., Lickel, Brian, Markowitz, Ezra M.Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1672
Date:
August, 2017
File:
PDF, 324 KB
english, 2017