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Journal of Hospitality Marketing & Management 2017 / 08

Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry

Šerić, Maja, Praničević, Daniela Garbin
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Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2017.1340219
Date:
August, 2017
File:
PDF, 1.70 MB
english, 2017
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