Accounting-marketing integration dimensions and antecedents: insights from a frontier market
Opute, Abdullah Promise, Madichie, Nnamdi O., Johnston, WesleyJ, Johnston, WesleyJLanguage:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-10-2016-0246
Date:
August, 2017
File:
PDF, 695 KB
english, 2017