‘Radical marketing, meet Newcastle upon Tyne’: reflections...

Journal of Marketing Management 2017 / 06 Vol. 33; Iss. 9-10

‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016

McLeay, Fraser, Coates, Nigel, Djafarova, Elmira, Hart, David, Woodruffe-Burton, Helen
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Volume:
33
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2017.1337385
Date:
June, 2017
File:
PDF, 697 KB
english, 2017
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