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An Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success
Chonko, Lawrence B., Roberts, James A.Volume:
6
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.1996.11488559
Date:
October, 1996
File:
PDF, 2.45 MB
english, 1996